Is Your Personal Style Really Yours?

I recently read a fascinating article in The Guardian exploring how algorithms may be influencing our personal taste more than we realise.

It raised a question I couldn’t stop thinking about:

Is your personal style really yours?

We tend to believe our style is a reflection of who we are.

The colours we love. The clothes we choose. The pieces that make us feel confident when we walk out into the world.

But in a time when we are constantly surrounded by inspiration, trends and carefully curated images, it’s worth asking:

Do we genuinely love what we choose — or have we simply seen it so often that it feels familiar?

Our feeds are designed to show us more of what catches our attention. The same aesthetics, the same silhouettes, the same "must-have" pieces can appear again and again until they start to feel like the obvious choice.

And familiarity is powerful.

Sometimes it can quietly become confused with personal taste.

I see this often when working with clients. Many women tell me they’ve lost their style or that they no longer know what suits them.

But often … their style hasn’t disappeared.

It’s simply been covered up by years of trends, expectations and outside influence.

When we look deeper, the pieces they feel most connected to are rarely the ones they bought because they were having a moment.

They’re the pieces with meaning.

The jacket they’ve owned for years because it always makes them feel like themselves.

The colour they naturally return to time and time again.

The outfit they choose when they want to feel confident — not because it looks good online but because it feels right.

That’s where personal style begins.

Not with chasing every trend.

Not with recreating someone else’s aesthetic.

But with understanding yourself.

The most stylish women aren’t necessarily the ones who know every new trend. They’re the ones who know what feels authentic to them.

So here’s a question worth considering:

If social media disappeared tomorrow … what would you still choose to wear?

In a world full of endless inspiration … it can be surprisingly difficult to hear your own style voice.

I help women reconnect with what they truly love and create a personal style that feels authentic, intentional and unmistakably theirs.